13825 Metric Road, Roscoe, ILOpen Monday, September 7th- Labor Day
Historic Attractions Museum Logo - 25th Anniversary Edition - Roscoe, IL
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2026 Cruise Night Sponsorships: Local Marketing Opportunities

Showcase your business at one of the region’s favorite summer events!

Cruise Nights at Historic Auto Attractions return in 2026—and this year, we’re inviting local businesses to partner with us for our biggest season yet. With over 140 show car spaces, themed food nights, music, prizes, and a steady flow of spectators from Roscoe, Rockford, Belvidere, Durand, and surrounding communities, Cruise Nights continue to grow into a must-attend event for car lovers and families alike.

As a FREE community event, Cruise Nights are made possible through the support of generous sponsors. Your partnership helps us enhance the experience with better entertainment, bigger prizes, improved marketing, and new community-driven features.

Why Sponsor Cruise Nights?

Sponsorship gives your business:

  • Direct exposure to 100–280 attendees each night
  • Social media recognition to over 47,000 followers
  • Brand placement on handouts given to every show car
  • The opportunity to host a booth and connect with guests face-to-face
  • Complimentary museum memberships as a thank-you for your support

2026 Sponsorship Levels

One Night Sponsor — $100


Perfect for businesses looking for a one-time highlight and direct community presence.

Five Night Sponsor — $400


Ideal for consistent visibility all summer long with extended benefits and print marketing exposure.

Presenting Sponsor — $2,000


Our premier tier offering top-level visibility, featured branding, priority booth placement, and exclusive promotional opportunities throughout the entire season.

2026 Cruise Night Dates

Held every second Wednesday, May through September. Show cars begin lining up as early as 3 PM, and events officially run from 5 PM–8 PM.

Join Us in Making 2026 the Best Season Yet

Cruise Nights bring joy, nostalgia, community spirit—and incredible visibility for your business. Partner with us to help this beloved tradition grow while putting your brand front and center.


Ready to sponsor?

Contact Alex Merry, Museum Director

museum@historicautoattractions.com

Historic Attractions Museum, Roscoe, IL

A row of classic cars is parked outside a building with a Famous Icons mural. Several people are gathered near the vehicles, talking and viewing the cars on a sunny day.
A row of vintage cars with open hoods is parked outside a building labeled “Historic Attraction.” People are standing and sitting nearby, and sunlight casts long shadows across the pavement.
A black SUV decorated with Ghostbusters-themed decals, yellow stripes, and props, including a large green Slimer figure on the roof. A folding table with art and a patriotic cloth is set up beside the car in a parking lot.
A row of classic cars with their hoods up is parked in a lot on a sunny day, with trees and more cars visible in the background.
A young boy smiles while sitting in a small, red toy convertible car at a car show, surrounded by full-sized cars with open hoods in a parking lot.
A group of people standing in a parking lot with cars.
Low-angle view of a yellow vintage hot rod car with a visible Illinois license plate. Three people are sitting beside the car, and one person is standing nearby under a clear blue sky.
A young woman helps a girl at an outdoor event, handing her a ball to toss into blue buckets lined up on the ground while an adult in an orange shirt stands nearby. Other people and tables are visible in the background.
A blue and red shield-shaped road sign with INTERSTATE in white on a red background at the top and the number 90 in white on a blue background below.
Plan Your Visit

conveniently located 1 Mile off Interstate I-90

Just off the Rockton Road Exit

25 min. from Downtown Rockford, IL

55 min. from Downtown Madison, WI

1 hour 10 min. from Downtown Milwaukee, WI

1 hour 35 min. from Downtown Chicago, IL

2 hours from Dubuque, IA

2 hours 30 min. from Peoria, IL

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